Meet the Converts

Real Christmas trees are special; they create memories and literally smell like Christmas. That may be why a new survey shows that 89% of people who previously bought artificial Christmas trees and switched to a real one last year wish they had done so sooner.

In fact, this may actually be a good year to switch to real too if you were planning on buying an artificial tree, especially if you listen to what these families had to say after they brought home a natural tree.

Artificial Switchers

97% of those who previously bought artificial Christmas trees and switched to a real Christmas tree during the pandemic agreed that they enjoyed the experience.

Wish they’d switched sooner

Of those who previously bought artificial Christmas trees and switched to a real Christmas tree during the pandemic, nearly 90% wish they had started purchasing a real Christmas tree sooner. 

They’re sticking with their new tradition.

These families switched for different reasons. They enjoyed different parts of the real tree experience. But they all have one thing in common: they aren’t going back to artificial trees.

ABOUT THE 2021 MARKETING RESEARCH SURVEY: TRUE Global Intelligence, the in-house research practice of FleishmanHillard, fielded a survey of 1,502 American adults ages 21 to 49 years. All survey respondents celebrate or observe Christmas and either decide or share in the decision of whether and what kind of Christmas tree to put up in their home each year or influence their home’s decisionmaker. The survey was fielded from May 7 to May 17, 2021. The survey has a margin of error of ±2.2% and higher for subgroups. 

Are you ready to make the switch?

We’ve got just the things to help you start a new tradition this year.

Real Tree Guide

Get help finding ‘The One’ with info on 20 varieties of real, natural Christmas trees. You can even use filters to narrow types based on characteristics important to you.

Real Tree Guide

Tree Care & Tips

If you are new to natural trees, or coming back after years without one, we’ve got all the info you need to help you before, during, and after you bring home your tree.

Tree Care & Tips

Retail Locator

Find the perfect place to find your perfect tree. Our retail locator takes the guesswork out of planning, helping you find the experience you’re looking for this year.

Experience Locator