For so many, Christmas is the most treasured time of the year. Families and friends gather together to hang heirloom ornaments, share savory meals and spend quality time together. And a beautiful, festively scented, real Christmas tree is at the heart of the celebration – a sparkling symbol of the beloved and authentic Christmas spirit and tradition that simply cannot be manufactured.

This holiday season, The Christmas Tree Promotion Board is raising awareness of the benefits of real trees and supporting our nation’s tree farmers with our “It’s Christmas. Keep it Real” campaign. Christmas is about celebrating cherished traditions and creating new ones for years to come. There’s nothing artificial about that!

Keep it family. Keep it festive. Keep it fun.

The Christmas Tree Promotion Board is a national research and promotion organization funded by American Christmas Tree Farmers, importers, and industry partners.